Aldea Home & Baby is a family-owned boutique for baby, nursery and home goods, founded in 2005 on Valencia Street in San Francisco's Mission District. Today we have four stores (San Francisco, Culver City, San Jose and Seattle) and a growing franchise program. We hand-pick everything we carry, from strollers and car seats to cribs, gliders and gifts, and we show up for families as a real resource during one of the biggest moments of their lives.
Our tagline says it best: Made With Care. Rooted in Community. Our values guide how we work every day: Rooted in Quality, People Over Transactions, Community First, Growth Together, Warmth in Every Detail, and Integrity in How We Grow.
The role
We're looking for a warm, organized and hands-on Store Manager to lead our flagship store at 890 Valencia Street. You'll own the day-to-day success of the store: leading and coaching the team, creating an exceptional experience for every family who walks in, and driving sales across strollers, car seats, nursery furniture and gifts. You'll report directly to our Founder & CEO and play a key role in shaping how Aldea runs as we grow our franchise program.
What you'll do
Lead the team
• Hire, train, schedule and coach a team of sales associates, registry consultants and key holders
• Run regular product training and role-play so every team member can confidently guide families through big purchases
• Set clear goals, give regular feedback, and recognize growth and expertise
• Model Aldea's values and keep the store a positive, supportive place to work
Create an exceptional client experience
• Make every family feel welcome, heard and well cared for, from first visit to final delivery
• Guide clients through registry building, stroller and car seat selection, and nursery planning
• Grow our registry program and follow up with clients to turn visits into lasting relationships
• Handle client concerns with patience and good judgment, and keep clear records
Drive sales and store performance
• Own the store's sales goals and track key numbers like traffic, conversion and average sale
• Close large sales personally and coach the team to do the same
• Plan and host in-store events, classes and brand launches
• Build local partnerships with doulas, designers, parent groups and other community partners
Run smooth operations
• Manage inventory, receiving, special orders and furniture deliveries
• Keep the store visually beautiful, organized and well merchandised
• Oversee opening and closing, cash handling and store security
• Make sure timekeeping, breaks and scheduling follow California labor rules and Aldea policies
What you bring
• 3+ years of retail management experience, ideally in specialty, boutique or premium retail
• A track record of leading, coaching and motivating a team
• Strong sales skills and comfort closing high-value purchases
• A warm, genuine way with people and a love of helping families
• Excellent organization and follow-through, especially with inventory and special orders
• Comfort with POS systems, Shopify or similar, and basic sales reporting
• Flexibility to work weekends, some evenings and in-store events
• Ability to lift up to 50 lbs and be on your feet for a full shift
Nice to have
• Experience with baby gear, nursery furniture or juvenile products
• Car seat or stroller product knowledge (we'll train you either way)
• Bilingual in English and Spanish
• Experience building a local client base or community partnerships
Principals only. Recruiters, please don't contact this job poster.