Are you a small business owner who needs help growing your online store, managing inventory, improving product performance, or getting your merchandising strategy organized?
I’m an experienced retail and e-commerce professional with 13+ years of experience working with established national brands, including Old Navy, Pottery Barn, Skechers, Quiksilver, and emerging DTC businesses.
I now offer freelance consulting and project-based support to small businesses, independent retailers, and growing e-commerce brands.
**HOW I CAN HELP YOUR BUSINESS:**
**E-Commerce & Website Merchandising**
- Shopify product uploads and catalog management
- Product descriptions, PDP optimization, and site navigation
- Promotional strategy and online merchandising
- Product assortment and category optimization
**Inventory & Merchandise Planning**
- Inventory analysis and reporting
- Assortment planning and SKU rationalization
- Open-to-buy (OTB) planning
- Sell-through, margin, and sales performance analysis
- Inventory management and forecasting
**Business & Retail Strategy**
- Product and assortment reviews
- Competitive research and market analysis
- Sales and performance reporting
- Excel dashboards and business reporting
- Wholesale and DTC merchandising support
**WHY WORK WITH ME?**
I've managed large-scale merchandising businesses, including an $750M annual digital merchandising category, and helped smaller brands develop more structured inventory, reporting, and merchandising processes.
I bring big-retailer experience to small businesses without the cost of hiring a full-time employee.
**FLEXIBLE ENGAGEMENTS**
Available for:
- One-time projects
- Short-term contracts
- Ongoing part-time consulting
- Remote support
- Hourly or project-based arrangements
Based in the San Francisco Bay Area and available to work remotely with businesses nationwide.
If you're looking for experienced, practical support to help your business operate more efficiently and grow, I'd love to hear about your business and what you need help with.
Please reply with a brief description of your business and the type of support you're looking for.