It is likely that your website has never met your lead generation goals. It is going to get worse, fast. I can't think of one small business website that is smart enough to deal with the new phase of the internet, i.e. the Agentic Web.
So what is a small business to do? While there is still a place for a digital brochure for those stuck in 2024, the future is a place where the Agentic Web scrubs the internet to find the best solution for the requests put to AI agents like ChatGPT.
A hint to what is already here!
AI models do not just read text! AI search models scan video transcripts, on-screen text, audio and visual frames to verify if a video clip provides the home run.
AI tools are then summarizing and/or reference to dynamically generated the answers that best match the user intent.
The AI tools work anonymously and while they might cite a website or other source, they provide a response to the user's intent. It is unlikely a website will be part of the answer. It is more likely that the AI Agent will display response to contact the solution directly.
How can I help you?
It is time for you to be your businesses "influencer" with video content that addresses how AI Agents parse information to create summaries, i.e. answers to a user's intent.
Push forward into technology to leverage the Agentic Web and AI Agent now! Forget all those sites that pretend to be rating your business, but instead keep pushing your business further back on search engine inquiries?
If an affordable, sustainable strategy to bridge your lead generation into the future catches your imagination, drop me an email and we can talk about how to get this done!
I am located in Sacramento County, have 30 years of sales and web development, but can read the AI Agent writing all over the wall. Website development as we have known it, (including using AI to build websites), is done!
The attached image is an example of AI Agent going further, completing a hotel reservation based on a prompt into a desktop or mobile device app.