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Marketing Specialist - Goby Walnut and Western Hardwoods
Goby Walnut and Western Hardwoods
compensation:
$54,000 - $65,000
employment type:
full-time
experience level:
mid level
job title:
Marketing Specialist
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Goby Walnut & Western Hardwoods is hiring a full-time marketing specialist to own the growth of our brand and our sales funnels.
We're a boutique hardwood sawmill, showroom and wood shop in Aurora, Oregon. We source dead, dying and unwanted oversized trees across the PNW and provide slabs, sculptural forms and lumber for high-end furniture makers, designers and architects around the world. Our material ends up in restaurants, hotels and high-end homes.
Why we do this
We work every day to change the way the world looks at wood. We focus on pieces left close to the tree, because they hold a spirit - they have a presence and are a way to pay respect to our natural environment. A walnut tree might grow for 100+ years, so we handle it with reverence and bring out its best qualities while milling and drying. We also believe in reconnecting with the craft by using our hands, which is why our shop is open to the team.
What you're responsible for
This role is responsible for growth. You'll set goals with leadership, build the plan to hit them, and report on results every week across the full funnel:
• Awareness: social reach, engagement and audience growth
• Capture: leads and email list growth from DM automations, lead magnets, sign-ups, calls and emails
• Conversion: booked calls, Shopify conversion rate, and sales attributed to marketing
• Post-purchase: repeat purchases and referrals
Day to day
• Plan and run campaigns across social, email, web and in-store events, then test, measure and adjust
• Produce content, mostly on your phone, and manage the filming and editing team's weekly projects
• Write copy for emails, landing pages and the blog
• Keep our Shopify site updated and improve its performance
• Help with inside sales and the showroom as needed
You'll do well here if you have
• 3+ years in social, email or growth marketing, and demonstrated results
• Comfortable with data. You can analyze social, Shopify and email analytics and act on them.
• Thrive in a fast-paced environment managing multiple projects and deadlines
• Hands-on experience with Klaviyo or Mailchimp, Instagram DM automations and scheduling tools
• A strong storyteller with an eye for composition and framing
• You know social trends and pop culture well
• Organized, self-directed, and open to using AI
• Photography or photo editing a plus
• Working knowledge of Figma or Adobe for graphic content creation
• Familiar with Google analytics
Pay and benefits
• $54,000 - $65,000 depending on experience
• Free use of the woodshop and 40% off material
• Health, dental, 401k, and paid time off
Hours: 7:30 - 4, Monday to Friday | Location: On-site in Aurora, OR
To apply: Respond with your resume. Include one marketing achievement you're proud of and the result. Also tell us about a craft, piece of furniture, or handmade object that you love.
- Principals only. Recruiters, please don't contact this job poster.