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Why Flavoured Drinks Are Becoming Popular Among Indian Youth - ₨20 (Ajmer)
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Current consumer research from NIQ highlights the growing importance of Gen Z in the beverage industry, with younger consumers showing interest in novelty, experimentation, and different consumption occasions. In India, NIQ's consumer research also points to the importance of occasions, experimentation, and changing consumption patterns across the beverage landscape.
This provides useful context for understanding why flavoured drinks are gaining attention among younger consumers. From fruit-inspired and citrus flavours to tangy, spiced, and carbonated options, today's beverage landscape offers different taste profiles for different preferences and occasions.