Built an app, website, or prototype quickly, maybe with AI tools, and now it's confusing to use or hard to explain?
I'm Ian, a senior UX and product designer with 20+ years of experience, including work for Amazon and Boeing. Through my studio, Designing Realities, I help founders, startups, and small teams make their products clearer, easier to use, and easier to sell, without hiring a full-time designer.
Common problems I fix: confusing onboarding, cluttered dashboards, forms people abandon, unclear navigation, and AI-built or "vibe-coded" products that work but don't make sense to users.
Ways to work together:
UX Clarity Review, a good first step, fixed price quoted up front
I review your app, site, or prototype and send clear, prioritized notes (written or recorded video): what's confusing, what's hurting trust, and what to fix first. Delivered in 3–5 business days.
Product Experience Sprint
Hands-on redesign of one key flow, such as onboarding, a dashboard, checkout, or a core feature, with wireframes or clickable prototypes your developers can build from.
Fractional UX Support
Ongoing senior UX and product guidance for teams that need regular help without a full-time hire.
Remote, or in person in the Seattle area.
To get started, reply with a link to what you're building (or a few screenshots) and what feels stuck. I'll get back to you within one business day with how I'd approach it.
More about my work: https://designingrealities.com