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Sony Alpha 7 IV Full-Frame Mirrorless Camera with 28-70mm Lens Kit - $2,540
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Get ready to be inspired with the true hybrid Sony Alpha 7 IV full-frame mirrorless camera. Equipped with a 33MP Exmor R back-illuminated CMOS sensor and BIONZ XR image processing, it delivers greater speed, accuracy, and tracking performance. It features real-time AF, 5-axis in-body image stabilization, and Active Mode for handheld movie. It comes with a 28-70mm lens kit to take stunning visuals.
What's included:
ILCE-7M4/B Camera Body
SEL2870 Lens
x2 Neweer Rechargeable Battery NP-FZ100
Neweer USB Charger
Lens Cap
Multi Interface Shoe Cap
Eyepiece Cup
USB-C to USB-C Cable
Extra battery cover for dummy battery (continuous recording)
Sony Camera bag
Not included:
Shoulder Strap
Compact and powerful
Full-frame compact mirrorless interchangeable lens camera is ideal for both professional photographers and next-gen image creators
Compatible with lenses that fit the Sony E-Mount system (lenses sold separately)
True-to-life imagery
33MP back-illuminated Exmor R CMOS sensor ensures professional-grade image quality
Enhanced BIONZ X image processing with front-end LSI and DRAM accurately reproduces textures, tone, and details
Captures 10-bit 4K video with full pixel readout and no pixel binning in Super 35 mode
Shoot with impressively low levels of noise throughout the standard range of ISO 100-51200 (expandable to ISO 50-204800 for stills and ISO 100-102400 for movies)
15+-stop dynamic range captures a wide range of contrast between light and dark
Continuous burst shooting at up to 10fps at 33MP with AF/AE tracking ensures you never miss an important moment
Stunning captures with real-time AF tracking
5-axis, in-body image stabilization with 5.5 step shutter speed advantage offer incredibly crisp, smooth images
Active Mode delivers highly effective in-camera optical image stabilization during hand-held movie shoots
Fast Hybrid AF system with 759-point phase-detection AF and 425 contrast AF points deliver fast and reliable autofocus capabilities for both stills and movies
Real-time tracking and real-time Eye-AF for humans, animals, and birds help you to focus in on any subject for both still shots and movies
Multi-selector direct AF point selection and AF-ON button give you control over your autofocus experience
Advanced movie features
Focus Map feature lets you easily visualize depth of field and which areas are in and out of focus when you're in movie mode
Focus breathing compensation automatically maintains a consistent angle of view for more movie-like focus transitions
AF Assist function lets you seamlessly switch to and from autofocus and manual focus during movie shoots
Display and editing features
3-inch vari-angle 1.03-mega-dot side-opening LCD screen with touch control gives you plenty of flexibility for previews, selfies, and more
3.68 mega-dot high-definition Quad-VGA OLED viewfinder enhances your view with a 37.3-degree field of view and a 23mm high eyepoint
S-log 2 / 3 workflow and instant HDR with Hybrid Log-Gamma (HLG) allow for seamless editing
All-Intra (XAVC S-I) recording helps capture complex motion more accurately and allows more efficient editing workflows
Cine colour gamut settings make it easy to match your footage with footage from other select Cinema Line cameras (sold separately)
Storage and data transfer
High-speed 2.4 and 5GHz Wi-Fi / FTP transfer and wireless PC remote give you plenty of options for sharing or transferring files wirelessly
In-body wireless LAN uses a 5GHz band in addition to the 2.4GHz band (IEEE 802.11 a/b/g/n/ac standards are supported), for fast data transfer
Super speed USB Type-C (USB 3.2 Gen 2) compatible and Micro USB ports enable simple connections to your computer or other device
Dual UHS-II SD media card slots allow you to add plenty of storage capacity (media cards sold separately)
Rugged and reliable
Lightweight, high-rigidity magnesium alloy body with dust and moisture resistance stands up to a wide range of conditions during outdoor shoots
Thermal mounting design provides heat to image sensor to move freely during image stabilization while heat is efficiently dissipated
Z-series rechargeable battery gives you long-lasting battery life while you're out on a shoot
Multi Interface Shoe with digital audio provides reliable, high-quality sound
Incredible lens performance
The included FE 28-70mm f/3.5-5.6 OSS zoom lens is designed for use with full-frame sensors, offering exceptional optical performance with the a7 IV
Aspherical lens elements minimise distortion while ED glass elements provide superior contrast, resolution, and colour fidelity
The 28-70mm focal range offers many commonly used focal lengths all in one lens
The built-in Optical SteadyShot image stabilization helps reduce motion blur when shooting handheld
Lens features a 7-blade circular aperture for more natural, rounded defocusing or ‘bokeh’