michael moir
michaelmoir@yahoo.com
415.596.2284
my blog

OBJECTIVE

Seeking an exciting position with an aggressive and growing company that values experienced and results-oriented professionals. I am a cross-discipline hybrid of strategy, marketing and deep technology. Looking for a company with a creative entrepreneurial culture and a unique product vision.

SUMMARY

I am a web strategist and interactive marketing professional with an extensive background with Startups, Enterprises and Agency environments. My passions lie in developing exceptional products and services and bringing them to market. I have always been a thought leader in helping companies to embrace emerging paradigms such as Social Media, Community, Digital Entertainment, Video-Centric Solutions, Web as a Digital Platform and other Web 2.0 movements. Exceptional at mentoring and coaching. Tenacious in building new business, securing customer loyalty, and forging strong relationships with external business partners.

SKILLS PROFILE

* Emerging & New Media - Social Media, Community Programs, Influence Marketing, Video, Rich Media, Widgets, Mobile Web
* Web Product Management - Full lifecycle, Market Analysis, Product Strategy, Feature/Release Roadmapping, MRD, PRD, Functional Design, Cross-Discipline Orchestration
* Traditional Marketing - Content, Community, ECom, Personalization, Analytics, Optimization,SEO
* Online Communities - Planning/Definition, Software Platforms, Program Management, Marketing Campaigns & Engagement Tactics
* Technology Management - Architecture & Database Design. Web Patterns, Agile Development
* Consumer Strategy - User-Centered Design, Brand Awareness, Customer Acquisition, Relationship Programs
* Domain Areas - Music, Games, Movies, News, Gossip, Financial, BioTech
* Evangelist - Blogger, Conference Speaker, Thought Leader


RECENT EXPERIENCE

Questus - San Francisco - (4/2006 - 2/2008)
Full Service Agency
VP of Tech / Marketing Strategist

As part of the agency’s core leadership team provided organizational direction and ran the technology discipline. Provided solution expertise to leading media and entertainment brands with web solutions and digital marketing programs.

* Verizon - Strategist & Architect for a Large-scale Consumer Portal Ecosystem
* Verizon - Evangelized & built-out a Entertainment Community Site and Program (currently with 1 million users)
* NFL - Led the development/launch of a 12-Game Online Pro Football Game Broadcast Package
* BankRate - Strategist for Site Redesign & New CMS Implementation
* Various Entertainment Sites - Grammys 2007, Dave Matthews, Fergie, Jill Scott
* Partnerships - Built "Go-To Market" Programs with Axciom (SEO), LiveWorld (Community), Offermatica (MVT), Trideon (CMS)


Leverage Software - San Francisco - (1/2006 - 4/2006)
Web 2.0 Community Company
Independent Consultant

Realigned product plans with identified market opportunity and customer needs. This consulting engagement involved both product and technical level planning.

* Delivered Competitive Landscape Analysis & Product Positioning Strategy
* Assisted in the development product platform framework and feature roadmap
* Provided consulting guidance in setting up a product management discipline


Avenue A | Razorfish - San Francisco - (1/2004 – 11/2005)
Full Service Agency
Managing Architect

Performed as a marketing strategist and technical architect for Razorfish’s two major consulting offerings; Digital Marketing Services and Enterprise Solutions.

* Napster - Played architectural role in site redesign. Lead the strategy for community and social music programs
* Visa - Enhanced analytic reporting to integrated web reporting with email program campaigns to facilitate deeper actionable insights.
* McKesson - Supported McKesson.com redesign with Site Architecture and CMS strategy oversight
* E-Loan.com - Architect for Lead Generation Program using optimizated landing pages (MVT)
* Genentech - CRM Strategist and developed a comprehensive set of planning deliverables including enterprise CRM architect, roadmaps and pilot programs.
* Razorfish Enterprise Solutions Group - As West Coast Practice Lead led Portals and Content practice


FamilyPass - Santa Rosa - (03/2002 - 1/2004)
DVD Rentals Startup
VP of Tech

As part of the founding management team built a business from scratch that had a "NetFlix" like business model only with a niche focus on the education markets. This company built one million customers in 2 years using non-traditional marketing programs such as co-brand sites for affiliate partners and word of mouth incentive programs. Functioned as the VP of Tech and as a Web Product Manager with the following major accomplishments:

* Orchestrated all planning and requirements activities
* Executed a comprehensive set of marketing programs (email campaigns, SEO, newsletters, reciprocal partner marketing)
* Built a sophisticated Affiliate Program enabling a “Build your own DVD Rental Store" capability
* Developed an API service offering that allow partners to integrate with Commerce, Content and Inventory data
* Established outsourced managed hosting environment for Site Operations & Infrastructure
* Architected and led a team that developed a DVD Rental Web Site and it’s Back-office Systems

- Marketing Support Systems
- Content Management
- Partner API Program
- Customer Service
- Inventory & Fulfillment Systems
- Management & Operational Reporting


ADDITIONAL WORK HISTORY

Totality Corporation - San Francisco - (05/2001 - 03/2002)
eBusiness Infrastructure Management
Wintel Practice Lead

Lante Corporation - San Francisco - (09/1997 - 05/2001)
Web Agency
Senior Solutions Consultant

IBM Global Services - Philadelphia - (02/1993 - 02/1997)
E-Business Consulting
Technology Consultant

• it's ok to contact this poster if you are a potential employer or other principal
• it's NOT ok to contact this poster with services or other commercial interests